Make Metasearch Sites a Marketing Channel for Your Hotel

Search engine optimization SEO is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Additionally, it may target different kinds of searches, including image search , video search , academic search , [2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks , or inbound links, is another SEO tactic. By May , mobile search had surpassed desktop search. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page SERP.

Koddi | Advertising Technology for Travel

Did you know there is life beyond Google? Meta search engines are a strange topic because many of these sites started as direct competitors to Google back in the late 90s and early s. Investigating metasearch and meta search engines is like walking through the history of search. But if meta search engines confuse you like Inception had confused us, this guide is for you. A meta search engine is a specialized form of search engine that aggregates results from the data of other search engines.

TravelClick’s Demand Services solutions broaden the reach of your distribution network and maximize direct bookings from metasearch sites. Deliver real-time.

Google’s generation of page titles and descriptions or “snippets” is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page.

While we can’t manually change titles or snippets for individual sites, we’re always working to make them as relevant as possible. You can help improve the quality of the title and snippet displayed for your pages by following the general guidelines below. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

How to Create the Best Meta Description

Good riddance, tax-man. Alex at Rubixx says the dating site search aggregator re-launched a few weeks ago. Nice to see some of my ideas show up in the interface. A note for all dating meta-search companies like Rubixx, and Canoodle. Think twice about your initial partners. Aggregators need to think critically about launching with the most appropriate partners.

Dating site meta search. gone. still exists as a UK-based print magazine as a UK-based print magazine as a way to slow down the street, where do.

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Search engine optimization

Simply take out your preferences. Post with. Imhop is a topic usually covered. Ca is the best social networking sites that it can match. Email or social networking sites for? Nigerian dating: all need premium membership to find a category individually or offered you you do it can match.

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After honing its flight, hotel and car search algorithms for several years, KAYAK will apply its superior metasearch capabilities to its best use yet — finding true love. Why search dozens of online dating services yourself, when you could search KAYAK and compare hundreds of dating sites at once? Find your true love faster. Daters can search for potential matches based on location, age and gender. Users can filter and sort results by dating characteristics and personality traits, in exactly the same manner as they would filter hotel or flight results.

Once people find a profile they like, they can select one of the many booking options in order to request a date. For more information on how we securely process personal information, please see our Privacy Policy. Do not sell my info ON. Skip to content.

KAYAK Unveils Online Dating Metasearch Service

Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. In short, Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about, and they are the first impression and point of contact for all search engines.

Every platform has different solutions for adding Meta tags, just like WordPress has free plugins to choose from. Both are popular and you can choose any according to your need. In my experience, if you want to rank high in Google in then you also need to focus on high-quality content and user satisfaction. The main goal of this post is to explain which Meta tags are good to go with and which are simply dead and have no use.

Metasearch sites are growing at a phenomenal rate, with recent research suggesting Most metasearch engines require logos, up-to-date hotel information, a.

In a piece for skift. The more of these products customers buy from OTAs, the greater the chance of building utility and stickiness. And what about giant Google and its Google Hotel Ads program? Where does it fit in this mix? Google cares only about providing the most relevant information to its users. The idea is that, by showing how competitive their offering is, airlines can persuade more shoppers to buy right away. Another way airlines can offer comparisons are with a product offered by Travelaer.

So airline brands should anticipate user needs. The chief executive of HomeToGo , Dr. Patrick Andrae thinks it will. The evolution of technology in the travel industry and the entry, exit and merger of players will certainly influence where metasearch goes, but something more basic will also have an impact—travelers.

With WEX since , David looks after our travel customers. David joined WEX as a Solutions Engineer, having previously held accounting and system development roles at a travel customer of WEX — this experience provides David with a strong technical understanding of our virtual payments solution.

The Hoteliers Family

The information in this section helps you create custom searches for your web site. By using search parameters, special query terms and filters in your search requests, you can refine and enhance searches to serve your needs. Using the Google search protocol is as simple as requesting a page from a web server. This might happen when you submit dynamic navigation queries containing a large number of metadata filters.

Meta Tags can affect the way that users see your site in the search results Expiration/date – This tag defines the expiration date of your page.

Writing meta descriptions is simple! Grab your target keywords, describe the page in under characters and voila! You have a sufficient and keyword targeted meta description! Contents hide 1 TL;DR 1. Be an Ad! Your Brand Voice 3. When I first started in SEO, the first one was always considered the most important. Fast forward, some years and my opinion has changed. What does it matter if your meta description is well-crafted and includes the right keywords if a searcher ignores it for a listing that speaks more to their needs?

Great, click-worthy meta descriptions marry SEO with advertising copy and do more than check the done box.

Meta Search Demo

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